AllCanCode develops an adventure video game for browsers and tablets so that kids can learn how to code. Kids solve each game level by giving instructions to the main character using a visual programming language.
The product will initially target 70M elementary school students from the U.S. and Europe through their parents and teachers. There are about 10 competitors, one of which is the one we watch very carefully and is called Tynker.
AllCanCode is different compared to competition by offering:
1. a real adventure game with a rich story behind it,
2. a game design that teaches how to solve real-life programming problems,
3. and a fun to use visual programming language and overall User Interface
The revenue model will be Fremium on game level sets. The first couple of sets will be free, the rest at a price. Pricing levels will follow games currently in Apple App Store.